What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your business so it appears in AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Claude.
Traditional SEO gets you ranked on Google. GEO gets you cited in AI answers. As more people use ChatGPT and Perplexity to find businesses and services, showing up in those AI-generated responses is becoming just as important as ranking on page one.
GEO works by ensuring your business has the right signals across the web — authoritative mentions, structured data, reviews, and content that AI models trust and cite when answering user queries.
Businesses that invest in GEO now are positioning themselves ahead of competitors who are still focused exclusively on traditional search.
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