What is NAP consistency and why does it matter for AI visibility?
NAP stands for Name, Address, and Phone Number. Consistent NAP data across all online platforms is essential for AI models to accurately identify and recommend your business.
When your business name, address, or phone number varies across directories, review sites, and your own website, AI models see what looks like multiple different businesses. This fragmentation dramatically reduces the likelihood of being recommended.
Common NAP inconsistencies include abbreviations ("St." vs "Street"), suite numbers appearing in some listings but not others, and old phone numbers still listed on outdated directories.
A NAP audit — checking every place your business is listed online and correcting inconsistencies — is one of the highest-ROI GEO fixes and can show results within weeks.
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