What are AI citations and how do they work?
AI citations are references in AI-generated answers that point to your business as a source or recommendation, often with your name, location, or website.
When an AI tool like Perplexity or ChatGPT with Browse mentions your business in an answer and links back to a source, that is an AI citation. These citations drive direct referral traffic and build brand awareness.
Even when AI answers don't include clickable links, the mention of your business name in an AI recommendation influences consumer behavior — users search for you directly after hearing your name from an AI.
Building the signals that earn AI citations — reviews, directory listings, press mentions, and structured website content — is the core of a GEO strategy.
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